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Posts Tagged ‘89’

Flynn Lives!

Disney began work on a top secret movie, and through a brilliant marketing decision, starts an Augmented Reality Game (ARG) to secretly promote said movie. They called it the “Flynn Lives” movement. To help explain certain going on’s within the TRON universe, Disney spent a year or so secretly setting up web sites, printing flyers and hiring people to bring this world to life to create a sense of connection to the imaginary. 

This all lead up to the release of the new official sequel to TRON…

TRON: Legacy.  (more…)

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